Bray locals team up with Clean Coasts and Irish Water’s Think Before You Flush campaign for a new video showcasing the beautiful Bray coastline, while urging people not to flush unsuitable items down the toilet. 

In a brand new video produced by the Think Before You Flush campaign, people living and visiting Bray are encouraged to keep their local environment; beaches and riverways clean by only flushing the 3 P’s – pee, poo and paper, down the toilet and putting wipes, sanitary items and cotton bud sticks in the bin. 

Launched on, this video features recognisable faces from Bray: local business owner Conor Duggan; Irish Freediver Claire Walsh; Vet, Journalist and Author Pete Wedderburn as well as much loved town mascot and positivity ambassador Bray’s Barbie. 

This video showcases the beautiful and diverse coastline and waterways Bray has to offer. Presenting stunning shots of the Seafront and the swans at the harbour, the video is a celebration of Bray’s wonderful natural environment, while offering simple steps to help conserve and protect it, directly from home. 

The video urges the people of Bray to make small changes in their flushing behaviour, by never flushing items like wipes, cotton buds and sanitary waste down the toilet. The video highlights the impacts of flushing unsuitable items and encourages positive behavioural change. 

Why #ThinkB4UFlush? 

Unlike toilet paper, which is designed to disintegrate quickly in our pipes and sewage systems, the synthetic materials in items like wipes, cotton buds and sanitary products makes them very strong and unable to break down. When these unsuitable items are flushed down the toilet, they can cause blockages in our wastewater network, pumping stations and wastewater treatment plants. These blockages can result in wastewater water overflows which can end up on our beaches and in our oceans, damaging our marine environment. Think Before You Flush is a public awareness campaign operated by Clean Coasts in partnership with Irish Water, which addresses the issue of flushing these unsuitable items down the toilet. 

Speaking about the campaign Pete Wedderburn said “Bray has such a wonderful natural environment, and the sea is key  – the harbour, the beach, the birds, the seals and other wildlife. It’s so important to care for all of this properly, which is why I feel so strongly supportive of the Think Before You Flush campaign.” 

Claire Walsh added, “Bray beach has been such an incredible resource to have on our doorstep, particularly over the last 18 months. The least we can do is take small steps at home to protect it.” 

Check out the video on here and on’s FacebookTwitter and YouTube